Let’s use this example that occurred yesterday to demonstrate the point.
As the Book Release Party is just around the corner (June 29th – RSVP here), I was excited when my flyers and postcards announcing the event arrived from the printer in yesterday’s mail. With these in hand and the book at the printer, I can send out press kits and invitations, and promote the heck out of this event. I’m planning on an EPIC party.
One of the first places I needed to get advertising out was at WillowLight. After looking at the calendar and seeing that there are several events before I planned on being in the office next, I decided my husband and I would swing by before we grabbed my daughter from the sitter.
On the way down the road, my husband asked, “Do you want to stop at WillowLight first? Or, would you prefer we run our errands near the mall and then hit the offices before we grab Baby Girl?”
It didn’t matter to me, so my husband decided stating, “I don’t know why, but I think we should do our shopping first.”
This was an opportune decision. When we pulled into WillowLight, we were surprised to see a full parking lot as there was nothing on the calendar. Turns out, Buffalo Underground had a pet communicator in and the class had just let out. Perfect timing as it allowed me to bump into Judy Hartke (the owner of WillowLight) AND Melanie (Buffalo Underground). Both were people I wanted to get the invitations in the hands of. Judy, because as a co-sponsor she is helping to promote the event. Melanie, because I wanted to make sure she was personally invited to the shin-dig.
Talk about being in the right place at the right time! Had we not swung by or swung by earlier, we would have missed both. By arriving when we did, I was saved from running around. Thank you, Don, for listening to your intuition… see it’s not just me who is a medium. Everyone is!